Pricing
Pretty costs less than ugly.
We sell one thing: your ugly website, fixed. Rebuilt fresh, found by Google, readable by AI, answered day and night, changed by chatting. One price, no meetings, no "let's circle back".
The price
The one thing we sell
The Ugly fix!
First promo
Your website, rebuilt fresh and launched: same business, none of the ugly. SEO and AI-readiness built in, made for phones, an AI front desk, changed by chatting.
Paid once. Or 2 to 13 monthly payments on its invoice, from $32.30 a month.
Fix my uglyFixed already? Make it realFirst, run my free auditThen one plan keeps it live
Hosting, the padlock, your HQ, your domain, the front desk, changes by chatting. One plan, no tiers: you pick it in your HQ once your fix is paid.
Keep it live
$497a yearThat is $41.42 a month, paid once a year.
Hosting, the padlock, your own HQ, changes by chatting and the front desk, for a year.
Everything below, one plan
Fix my ugly first
Prices in USD. The plan renews until you stop it.
Comes with it, or on the way to it
The ugly audit
Free
See what your site is costing you, before you spend a cent. Every number sourced.
A domain, when your job needs one
$0.00
Included, never sold. Your own domain comes first.
Pay for the fix monthly
2 to 13 payments
On its invoice's own page. Same total, no surprises.
A custom y00r address
$100 a year
yourname.y00r.co, if you want a nicer address. Your 4-character one keeps working and forwards to it.
The Ugly Fix
Free
Short lessons on fixing an ugly site and getting found, by email, about twice a month.
Features
Everything you get, itemized
35 features in 9 groups, all of them yours: one product, one plan. Tap a group to jump to it.
The site itself
Your site, rebuilt fresh: same words, same photos, none of the ugly.
A fresh rebuild of the site you have
People judge how a site looks in a blink. Yours gets a better blink.
included
Its other pages rebuilt too
Services, menu, about, contact: the pages it already has, minus the ugly.
included
Made for phones, every page
Most local searches happen on a phone.
73% of people did their most recent local business search on a phone. BrightLocal, Consumer Search Behavior (2026)
included
Your page as your real site
No y00r bar, no timer, no nap: it is just yours.
included
Download it any time, as a zip of its files
Nobody is locked in. Not even by us.
included
SEO, built in
Every page y00r builds gets the basics Google reads, checked and filled in for you.
A real title: what you do, where, your name
It is the blue line people click. "Home" sells nothing.
included
A description, one main heading, picture descriptions
Search engines read words, not vibes.
included
A link preview with a picture
Shared on a phone or a chat, it looks like a business, not a bare link.
included
Tap-to-call phone numbers
A ready customer taps once instead of copying your number by hand.
included
Business facts for search engines (schema.org)
Built only from facts your site has. Nothing invented.
included
Its own sitemap and robots file, open to search
Your site gets found and read, on purpose.
included
GEO: ready for AI answers
Plain facts machines can read, so AI answer engines can tell people about you.
Readable without scripts
AI crawlers read the page as it arrives. Ours arrives finished.
included
What you do and where, in plain text
The words an AI repeats when someone asks for you.
In about 200,000 local AI answers, business websites were 93% of the sites cited. BrightLocal, Local AI Visibility Study (2026)
included
Open to AI search crawlers
A site that blocks them cannot be quoted by them.
included
The AI front desk
A chat on your site that answers for your business, day and night.
Answers about you: prices, hours, where, how to reach you
People ask at 11 pm. It answers at 11 pm.
included
Only what you told it, never made up
No invented prices, hours or deals. If it does not know, it says so.
included
Says it is an AI, and that you read every chat
Honest is a feature.
included
Takes their name, what they want and how to reach them
Orders and bookings land on your desk, ready to confirm.
included
Your HQ at my.y00r.co
A back office for your site, on your phone or your laptop.
Talk: every chat on your site, and you can jump in
You see what people ask, as they ask it.
included
Customers: who reached out and what they wanted
Leads in one list instead of sticky notes.
included
Knowledge: your menu, prices, FAQs, documents
What your front desk knows, and you decide.
included
Your plan, your address, your domain, in one place
No mystery bills, no lost logins.
included
Changes by chatting
Say what to change. It changes. No tickets, no meetings.
Changes by chat
"Make the hours bigger" is a complete request.
included
As often as your business changes
New hours, new prices, a new special: say it, it is there.
included
Hosting, speed and security
Fast pages on a secure address, kept up for you.
Hosting included in the plan
No second bill from a host you never met.
included
The padlock (https) on every address
Browsers warn people away from sites without it.
included
Lean pages that show fast
Slower pages lose leads. Speed is a feature.
In lead-generation sites, conversion fell roughly 15% for each extra second of load time between 1 and 3 seconds. Portent, site speed and conversion (2022)
included
Your address and domain
Where people find you, sorted.
Your free 4-character address (like a98f.y00r.co), for good
It always works, even after you add a name.
included
Your own domain, pointed at your site
y00r says exactly which records to set. Two minutes, no jargon.
included
A domain when your job needs one: $0.00
Never sold, never marked up: included when it is needed.
included
A custom y00r address (yourname.y00r.co)
An extra by the year; the 4-character address forwards to it.
an extra, $100 a year
Paying, without the pain
Cards on the payment company's own secure page. We never see your card.
The Ugly fix!, paid once
One price for the work. No hourly meter running.
included
Or in monthly payments, on its invoice
Same total, paid the way your cash flow likes.
2 to 13 payments
One plan, no tiers
Everything on this page, one price. No upsell ladder.
included
Receipts and reminders by email
Paperwork that does itself.
included
Benefits
Ugly is expensive. Pretty pays rent.
Here is what changes when your website stops working against you. Real numbers, with their sources; estimates called estimates; jokes called jokes.
The glow-up
Same business. Same words, same photos. Minus the 2014, the visitor counter and the flashing yellow text. Your customers judge a site in a blink; give them a better blink.
Fixed today.
From F to A, measured
The free ugly audit grades any site from F to A: speed, phones, Google basics, AI-readiness, trust. Run yours, then run the y00r version through the same checks, side by side. Watch the needle move.
Fast pays
In lead-generation sites, conversion fell roughly 15% for each extra second of load time between 1 and 3 seconds. Portent, site speed and conversion (2022)
In a controlled test, a 31% faster Largest Contentful Paint gave Vodafone 8% more sales. web.dev, Vodafone case study (2021)
Lead-generation sites in Portent's study (20 sites, about 100 million page views); a correlation, not a promise. Google itself says improving speed does not guarantee revenue: Google, speed scorecard and impact calculator (2018).
Where your customers really are
73% of people did their most recent local business search on a phone. BrightLocal, Consumer Search Behavior (2026)
54%
54% of people visit a business's website after reading good reviews about it. BrightLocal, Local Consumer Review Survey (2026)
Only 48% of websites pass Google's Core Web Vitals on phones; slow loading (LCP) is the one most fail. HTTP Archive Web Almanac 2025, Performance
96% of home pages have accessibility failures a machine can find; 53% have pictures with no description. WebAIM Million (2026)
Named by AI, maybe. Readable by AI, definitely.
45% of people used an AI tool for local recommendations in the past year (8% start their search there; Google is first for 52%). BrightLocal, Local Consumer Review Survey (2026)
In about 200,000 local AI answers, business websites were 93% of the sites cited. BrightLocal, Local AI Visibility Study (2026)
Nobody can promise an AI will name you. What we can do: plain facts, open to AI crawlers, readable without scripts, on every page we build.
Bob's Plumbing in Decatur is open Sundays 10 to 4 and lists faucet repairs from $95. Call (404) 555-0142.
Source: bobsplumbing.com
Sleep. The front desk is up.
People ask at 11:47 pm. Your front desk answers at 11:47 pm, from what you told it, says it is an AI, and leaves their number on your desk for the morning. You read every chat and can jump in.
- Hi, are you open Sunday?
- Hi! I am Bob's Plumbing's AI assistant. Sundays we are open 10 to 4.
- How much to fix a leaky faucet?
- Most faucet repairs are $95 to $150. Want me to have the owner text you a time?
- Yes please, 404 555 0199
- Done. The owner reads every chat and will text you first thing.
Your to-do list: one item
No briefs, no meetings, no "per my last email". y00r does the website chores on every page it builds, and the rest you say in a chat.
- A title that says what and where
- A description
- One main heading
- Picture descriptions
- Tap-to-call numbers
- A link preview with a picture
- Business facts for search engines
- Made for phones
- The padlock (https)
- Readable without scripts
Your to-do list: paste your site.
What ugly may be costing you
about $190 a month
could be $95 to $285
An estimate, with the audit's own starting numbers for a local business: 400 visitors a month, 4% reach out, 30% of those buy, $330 a sale, 60% on phones, and a site whose main content shows after 4.5 seconds on a phone. Speed costs 5 to 15% of leads for each second past 2.5 s (10% likely), from Portent, site speed and conversion (2022) and web.dev, Vodafone case study (2021). Your own audit uses your own numbers.
When the fix may pay for itself
The Ugly fix! is $420 once (First promo, regular $1000). Against the example's estimate, that is about day 67. Everything after that is yours.
A first month, as it can go
An example, not a schedule: rebuilding takes minutes, the rest moves as fast as you do.
- 1Paste your site. It is rebuilt in minutes. Change anything by chatting.
- 2Pick a plan. Your HQ opens.
- 3Your domain points at your new site. The front desk starts answering.
- 4
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- 7First week: tweak it as people ask.
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- 14A free lesson in your inbox.
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- 30Run your free audit again. Compare.
Peace of mind, itemized
- Yours to keepDownload it any time. No lock-in.
- No card on our sideYou pay on the payment company's own page.
- The padlockEvery address on https.
- Honest robotsThe front desk says it is an AI and never makes things up.
- No domain upsellNeeded? $0.00. Never sold.
- Not aloneFree lessons by email on fixing an ugly site and getting found, by Google and by AI. Ask us anything, any time.
Questions, answered
What does the Ugly fix! cost?
$420 once (First promo, regular $1000): your site rebuilt fresh and launched, SEO and AI-readiness built in, made for phones, with an AI front desk. Then one plan keeps it live: Keep it live, $497 a year (hosting, your HQ, changes by chatting).
Do you make new websites from scratch?
No. We fix ugly websites that already exist: paste yours and see it rebuilt in minutes.
Is the audit really free?
Yes. Paste any website at the audit and get its grade, its speed, its Google basics, its AI-readiness and what it may be costing you, with every number's source. No card, no catch.
Do I own my site?
Yes. Download it any time as a zip of its files and put it on any web host. Nobody is locked in.
Do you sell domains?
No. When your job needs one, it is included at $0.00. Your own domain comes first: y00r points it at your new site.
Can you promise I will be number one on Google, or that ChatGPT will recommend me?
No, and nobody honest can. We build what search engines and AI answer engines read (plain facts, real titles, a fast page that works on phones) and teach the rest for free.
Is the front desk a person?
It is an AI assistant, and it says so. It answers only from what you told it, and you read every chat and can jump in.
How do I pay?
On the payment company's own secure page. y00r never sees your card.
What is a custom y00r address?
yourname.y00r.co instead of the 4-character one, for $100 a year, its own item with its own terms. The 4-character address keeps working and forwards to it.
Can I pay the Ugly fix! monthly?
Yes: on its invoice you pick 2 to 13 monthly payments, on the invoice's own page. Same total.
Paste it. See it. Decide.
The rebuild is free to look at and the audit is free. You only pay when you want it real: the Ugly fix!, $420 once.