The free school, by email
The Ugly Fix
Digital marketing for people who run a local business, one ugly problem fixed an issue. About twice a month. Getting named by AI answers, found on Google, read in the inbox, and a website that does its job.
What you learn
- GEO firstHow to get your business named when customers ask ChatGPT, Google's AI and the rest. The new front door, explained without the jargon.
- SEO, the parts that still workYour Google profile, your pages, your reviews: the basics that bring local customers, kept up to date as the rules move.
- Email that gets readYour own list, built honestly; emails people open on purpose; what to measure and what to ignore.
- A website that does its jobThe phone number you can tap, the prices up front, the footer that does not say 2014. Fix it tonight, or let y00r do it.
Learning digital marketing is a lifelong journey. Trust the process, if you have the time and patience, that iz!
The lessons so far
- LessonGEO: how to get your business named when people ask an AIWhen someone asks ChatGPT or Google's AI for "the best bakery near me", the answer comes from what those tools can read and trust. Seven things a local business can do so it is the one they name: plain facts on its site, real answers, the same details everywhere, reviews, mentions, and a monthly check.
- LessonIs your website ugly? The 60-second checkupSix checks anyone can do on a phone in a minute: does it fit the screen, is there a padlock, can you tap the phone number, what year the footer says, does it load fast, and what Google shows about you. Two or more fails: it is costing you customers.
- LessonIs SEO dead? The local basics that still workNot dead, it moved. For a local business the basics are the same ones AI answers lean on: a complete Google Business Profile, a fast phone-friendly site with one page per service, real titles and descriptions, consistent details, reviews and local links.
- LessonEmail marketing for a small business: start with ten peopleYou rent your followers on social media; you own your email list. How to start one honestly (ask, in person and on your site), what to send (one useful thing, once or twice a month), and what the law asks for (a way out and your address).
- LessonWhat a small business website actually needs (and what it does not)The short list that brings customers in: what you do, where and when, your prices, a phone number you can tap, real photos, and one clear next step. And the long list you can skip.
Questions, answered
What is The Ugly Fix?
A free email newsletter from y00r that teaches people who run a local business digital marketing: getting named when customers ask AI tools (GEO), getting found on Google (SEO), email people actually read, and a website that does its job. One lesson an issue, in plain words, with what to do in ten minutes.
What is GEO?
Generative engine optimization: making your business easy for AI answer engines (ChatGPT, Google's AI answers, Perplexity and the rest) to find, understand and recommend. It starts where good SEO does: clear facts, real answers, the same details everywhere.
How often does it come?
About twice a month. Short issues, no filler, never more than one in a day.
What does it cost?
Nothing. The lessons are free, and so is the checkup: paste your site at y00r.co and see it rebuilt fresh in a few minutes.
Can someone just do it for me?
Yes: y00r rebuilds your website for you, and for those who need to grow fast, y00r also does GEO and email marketing for you. That is human work, and it is not cheap. Most people do better learning it here first.
Can I unsubscribe?
Any time, with one click at the bottom of every issue. No questions, no guilt trip.
Rather have it done?
Your website: paste its address at y00r.co and watch it rebuilt fresh in a few minutes (your real site is not touched until you say so). Your marketing: we do GEO and email marketing for businesses that need to grow fast. We ain't cheap.